Starting from the release of the original iPhone by the late Steve Jobs, iPhone sales may have slowed down for the first time this year, and Apple has to lower the price of iPhone XR and iPhone XS. In addition, by replacing the old iPhone, global consumers can save a small amount of money when purchasing a new iPhone, which has stimulated the sales of new Apple phones to some extent.
According to foreign media reports, despite Apple’s actions,However, it still cannot avoid the slowdown in iPhone XS Max sales. The Citi Institute today released a report predicting that Apple will cut its iPhone XS Max production by 48% between January and March (second quarter).
Citigroup analyst William Yang said he expects Apple to cut its iPhone production to 45 million units in three months, which is more than the 5000 expected by Citigroup. The main reason for the reduction of 10,000 units is that the number of iPhone XS Max produced from the assembly line will decrease. It can be said that this top flagship has a great influence on Apple.
Citi is not the only one to predict iPhone production will be in Apple's second The decline in the quarter, previously Rosenblatt analyst Zhang Jun said that Apple's second-quarter iPhone production is expected to reduce 4 million, but he believes that the production model is mainly iPhone XR, the number is 2.5 million, and iPhone XS will With a reduction of 1 million units, the iPhone XS Max has reduced production by 500,000 units. Market research firm forecasts indicate that regardless of the model, Apple's total iPhone production will decline in the next fiscal season.